How do I market myself as a financial planner or accountant?
Is a question I hear a lot! Along with ‘why do I need to market my professional services firm’.
I’m here to talk about why it’s time for you to hop on the digital marketing bandwagon. I know, I know, you’re probably thinking, “I’ve got my tried and true methods for finding clients, why should I change?” But hear me out!
The world is changing and so should the way you market your business. The truth is, relying solely on word of mouth or repeat business from existing clients limits your growth potential. And who wants that?!
Here’s why going digital is a must-do for expanding your reach and finding your ideal clients:
Adds Value to Your Existing Clients – By sharing your expertise through a digital platform, you’re not only providing valuable information to your current clients, but you’re also positioning yourself as a thought leader in your industry. This builds trust and solidifies your role as a trusted advisor.
Attracts New Ideal Clients – By utilising digital marketing tactics like search engine optimisation and social media, you can attract new clients who are actively searching for financial solutions. It’s a win-win because these potential clients are already interested in what you have to offer, making the sales process that much smoother.
Cost Effective – Sure, there’s a learning curve when it comes to digital marketing, but once you’ve got the hang of it, the cost is significantly lower than traditional marketing methods. Plus, you can reach a larger audience for less. Who doesn’t love a good bargain?
Digital marketing is the secret sauce for taking your accounting or financial planning business to the next level.
With the ability to reach a larger crowd, gain valuable insights through data, position yourself as a thought leader, retain clients and attracting new, ideal ones.
So, embrace it, have fun with it, and watch your business soar!